Bell believes that introducing core values to children at a young age promotes lifelong integrity. Teaching these principles starts at home with parents* and should be reinforced by other role models such as teachers and community leaders. As part of this initiative, we have created a framework for good citizenship based on the values that we believe should be instilled in children throughout childhood and beyond.
START, THRIVE and SUCCEED are acronyms that represent formulas for ethical behavior specific to preschoolers, children and teens. These traits are reinforced throughout Bell's programs — in education, activities and sports.
It is important to encourage our youth at every age to make good choices, treat others fairly, respect differences, and practice acts of kindness — because honorable individuals create a strong community.